How much does it cost to have a video made, and what is the price based on?

Short answer

There is no fixed price for a video. Jobs I have done ranged from just under 10,000 THB, to twenty-something thousand, thirty thousand, and up to several hundred thousand baht. Only a handful of things make the difference: shooting days, number of locations, how many people are interviewed, how many clips and how long, vertical or horizontal, subtitles, and urgency. Tell me where the video will be used and who will watch it, and I can give you a price range within minutes — and the number is always open to discussion.

Why prices online differ by a factor of a hundred

“Making a video” can mean anything from editing clips the client shot on a phone, to writing the story and script, finding locations and actors, shooting over several days, grading and mixing. Prices you see online are not comparable because people are not selling the same thing.

Before comparing quotes, ask everyone the same questions and you will see where the gap comes from.

Who develops the story and writes the script — or do we write it ourselves?
How many shooting days and crew, and are lights, wireless mics and a drone included?
Are colour grading and sound mixing included?
Is the music licensed for the channels we will use?
How many rounds of changes, and how are extra rounds charged?
Is travel included, or added later?
Do we receive the full-quality master files?

Seven things that move the number up or down

These are the seven factors I actually price on. Knowing which ones eat the budget lets you decide where to trim without losing what matters.

Shooting days — a typical job is one day; several interviews or locations take 2–5 days. Days are the biggest cost.
Locations — several sites or provinces add travel days. My quotes already include travel; nothing is added later.
Interviewees — each person needs lighting, 2–3 cameras and wireless mics; different places or days are priced by the day.
Length and number of clips — planning one day to yield several clips brings the per-clip price down.
Vertical and horizontal — both can be shot together on the same day, cheaper than shooting twice.
Subtitles or language — English or Chinese subtitles, or a full English version.
Urgency — rush jobs are possible but reshuffle the schedule and edit time. I will tell you plainly what can and cannot be done in time.

What each price range usually looks like

The lower end — just under 10,000 to the twenty-thousands — is usually a clearly scoped job: one location, a day or less, a single clip or a short set, with people and place already arranged by the client.

The middle — thirty thousand and up — is where proper story structure and scripting come in, with interviews, several scenes, or both a long cut and social clips from a single shoot.

The upper end — a hundred thousand and beyond — is typically multi-day, multi-province work, casting or location hire, several episodes or multiple subtitle languages: an agency project across many communities, or a travel programme filmed over consecutive days.

Weddings are the one area with published starting prices: pre-wedding stills from 20,000 THB and video with stills from 27,000 THB, travel included (southern Thailand +5,000). For everything else I need to see the scope before giving an exact figure.

Have a budget in mind? Just tell me the number

Many people hesitate to share a budget for fear the quote will simply match it. In practice, knowing the figure lets me design the job to fit from the start, instead of proposing something big and cutting it down until only the unintended parts remain.

If you do not know the budget yet, I offer two or three options at different price points — narration over real footage, someone speaking to camera, or a fully told story. Ongoing work can be priced as a package, and for government agencies I issue quotations and documents in the format they require.

Send these three things for the fastest quote

No detailed brief needed. Answer these three and I will send back a price range and an approach before you decide — no obligation.

Where will the video be used, and who will watch it?
How many clips, roughly how long, vertical or horizontal?
Where and when would we shoot, and when do you actually need it?