Dream Image Club
Videographer
How many TikTok or Reels clips should we make, and is a monthly package worth it?
Short answer
There is no single right number for every business. The right number of vertical clips is the number you can keep up every month without the quality slipping, and with something real to say. A package or monthly arrangement is worth it when one shooting day is planned to yield several clips, vertical and horizontal are shot together, and the clips follow a repeatable format — which brings the per-clip price down for real, not just on the quote.
Start with how many stories you have to tell
Before setting a monthly target, write down the topics you want to talk about: each product, questions customers ask, behind the scenes, the people on your team. If ten topics come easily, ten clips is realistic. If you can only find three, paying for ten gets you clips that repeat themselves.
Also decide who appears on camera. An owner or staff member who can talk makes clips feel genuine and quick to make. If nobody can, product shots, footage of the work and a voice-over do the job.
If you are not sure what to talk about, I can break your products and customers into topics when we first discuss the brief. Often what owners see as ordinary — how the work is done, how things are prepared — becomes the clip people find most interesting.
Why the price per clip can come down
The big cost in a clip is the shooting day, not the clip's length. With good planning one day yields 3–6 clips, and the per-clip price falls accordingly. I use these three methods on every set.
- Batch several clips into one day — topics, outfits and products ready before the shoot.
- Shoot vertical and horizontal together — clips for TikTok, Reels and Shorts plus horizontal versions for YouTube or your website, without shooting twice.
- Use a repeatable format — the same opening, the same text style — so editing is faster and your page looks consistent.
Examples from real jobs
- Food: one day of shooting, three vertical clips for ads.
- A fashion bag brand with only 40 minutes to shoot — three clips cut from it.
- A set of 13 clips across 5 provinces, shot over 10 days.
- A school clip set, shot vertical and horizontal in a single pass.
- Vertical event clips for COCA at Thaifex.
How long should a vertical clip be?
Length depends on the clip's job, not on platform rules. For ad clips I usually plan around 15–30 seconds, because the one selling point has to land before people scroll past. For clips that tell a story or explain something — behind the scenes at an event, introducing a school — most of mine run about a minute.
What works well is shooting once and cutting several lengths: a one-minute version for your page and a 15-second version for ads, from the same footage, with no extra shooting day.
Monthly package or one-off — which suits you?
A monthly package suits businesses with something new every month: a restaurant that changes its menu, accommodation with seasonal activities, a brand that launches often. You get a regular shooting schedule, no starting from scratch each time, and a stable per-clip price.
A one-off suits businesses that need a big batch at certain times — before a launch, before enrolment opens, before the tourist season. One shoot yields dozens of clips to post over the month. For anyone just starting, this is often better value, because you learn which clips work before committing.
Either way, I can show you a shooting schedule and package price first, so you can see what each clip costs.
Tell me these three things and I will draft a plan
- How many clips per month or per batch, roughly how long, and on which platforms.
- What kind of content — products, someone talking to camera, behind the scenes or reviews — and whether you have someone to appear on camera.
- One location or several, and how many days after the shoot you need the files.
