Step 2 of 5

Shooting to plan, ready for the day

With the shooting script from the planning step, we already know who to film, where, on which day and at what time. I fix the dates, people and places, then go out and shoot to plan. Jobs that keep the budget down usually finish in one day; several executive interviews may take 2–5 days.

Illustration of a meeting room set up with two cameras, lights and a microphone for an interview
An illustration of the step, not a photo from a real job

Comes in from the step before

The shooting script: who, where, which day, what time

Goes on to the next step

Picture and sound covering the script, ready to edit

What I do at this step

  1. Fixing dates, people and places

    From the shooting script I set the order of shots so the people on camera lose as little time as possible, and plan several clips into one day where I can — which is what brings the per-clip price down.

  2. Crew and kit to fit the job

    I work alone or with a crew of 2–3, scaled to the job. The kit includes three camera bodies, F2.8 lenses, ten video lights, a gimbal, tripods, wireless mics for up to four speakers at once, and a drone.

  3. Vertical and horizontal together

    If you need both, they can be shot on the same day rather than in two shoots; it just takes a well-managed shooting plan to save budget.

  4. Interviews without memorising lines

    I send a question outline in advance — not lines to learn — shoot on 2–3 cameras so the ums and ahs cut out without a jump, and ask the questions myself to keep the rhythm. If an executive's time is truly short, 30–40 minutes is enough for a 2–3 minute clip.

  5. Patience for the right moment

    Some jobs wait for morning or evening light; some wait for the moment with small children or real people on site. I am patient and hands-on to get the shot, and stay overnight when that is what it takes.

What you prepare

  • The places and people ready on the agreed dates
  • Photos of the location in advance, to plan angles and light
  • Things that must appear — products, logos, uniforms
  • One on-site coordinator
  • Any permissions needed — parents, the factory

What comes out of it

  • Picture and sound covering the shooting script, ready for the edit
  • Stills from the same trip, if agreed
  • Drone footage, if the job needs it and the site allows flying

What to watch for

  • Key people's time

    Executives and interviewees are usually short of time. Fix the time clearly, and leave room for the crew to set lights before they arrive.

  • The place is not what you expected

    Photos of the location in advance tell us early whether things need moving, more light or a different angle, so problems are not solved on the day.

  • Safety and permissions

    Factories have safety rules, and filming children needs parents' permission. Settle these before the shooting day.

  • Weather and seasons

    Outdoor work depends on light and rain. Talk through a back-up plan during the planning step.

From real jobs

Vertical and horizontal shot together, with a carefully managed plan to save the client's budget.
Only 40 minutes to shoot, yet three videos had to come out of it.
A complex job: about ten days of shooting, some 13 vertical and horizontal clips across five provinces.
A school film in Nan: filming small children takes patience and focus, waiting for the moments that matter.

Related types of work

Have a job in mind?

Send what you know — it does not need to be complete. I will help shape the approach and a first budget.

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